If you put shampoo into a car engine, you're not going to scratch your head when the thing conks out,' [Dale Pinnock] said. Yet every day [...] we are putting into our bodies substances 'which are so far removed from what was intended for human fuel. #JohannHari

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Adam Smith called it the paradox of value: when an important good becomes plentiful, it costs far less than what people are willing to pay for it. The difference is called consumer surplus, and the explosion of this surplus over time is impossible to tabulate. #StevenPinker