Classic writing with its assumption of equality between writer and reader makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. #StevenPinker

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The path to success is never a straight line... it's about consistent planning and execution--you try what seems like a good idea. You do it quickly. You keep your mind open and curious. You learn. Then you scrap what failed and double down on what's working. #JulieZhuo