While many people on our team can that doesn't mean we should. It's not our core competency and we'll probably end up spending double the time for 80 percent the quality of what a specialized team could do. #JulieZhuo

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The path to success is never a straight line... it's about consistent planning and execution--you try what seems like a good idea. You do it quickly. You keep your mind open and curious. You learn. Then you scrap what failed and double down on what's working. #JulieZhuo