"Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today." Tim Cook

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"One thing that could help would be to write down the reason you are buying a stock before your purchase. Write down 'I am buying Microsoft at billion because...' Force yourself to write this down. It clarifies your mind and discipline." Warren Buffett