"Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone." Tim Cook

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The path to success is never a straight line... it's about consistent planning and execution--you try what seems like a good idea. You do it quickly. You keep your mind open and curious. You learn. Then you scrap what failed and double down on what's working. #JulieZhuo