Studies suggest that this process of experimentation--and failure--is critical in long-term habit change. Smokers often quit and then start smoking again as many as seven times before giving up cigarettes for good. [Those relapses are not failures but experiments.] #CharlesDuhigg

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The path to success is never a straight line... it's about consistent planning and execution--you try what seems like a good idea. You do it quickly. You keep your mind open and curious. You learn. Then you scrap what failed and double down on what's working. #JulieZhuo