A 2011 study that boyd conducted with Alice E. Marwick found that Twitter users who had built the most successful personal brands did so by recognizing the fact that they no longer really knew who their audience was. #JennyOdell

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The path to success is never a straight line... it's about consistent planning and execution--you try what seems like a good idea. You do it quickly. You keep your mind open and curious. You learn. Then you scrap what failed and double down on what's working. #JulieZhuo