"That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'" Tim Cook

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The path to success is never a straight line... it's about consistent planning and execution--you try what seems like a good idea. You do it quickly. You keep your mind open and curious. You learn. Then you scrap what failed and double down on what's working. #JulieZhuo