"That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'" Tim Cook

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We should also be concerned with the rewarding and valorizing of women who conform to gendered norms and expectations, enforce the good behavior of others, and engage in certain common forms of patriarchal virtue-signaling--by, for ex., participating in slut-shaming #KateManne

Knowing the arrival fallacy, we'll be subject to illusion, but at least aware of the fact. When we watch others striving, we may experience slightly less envy. It may look as if certain others have reached 'there', but we know they are still longing and worrying #TheSchoolOfLife