Changing residence, getting married or divorced, losing or changing a job, having someone enter or leave the household, Andreasen wrote, are life changes that make consumers more vulnerable to intervention by marketers. #CharlesDuhigg

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Adam Smith called it the paradox of value: when an important good becomes plentiful, it costs far less than what people are willing to pay for it. The difference is called consumer surplus, and the explosion of this surplus over time is impossible to tabulate. #StevenPinker

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