This concept is intuitive, and yet when we watch extremophiles [...] it's easy to think that they are suffering throughout their lives. We admire them not just for their physiological resilience but also for their psychological fortitude. We project our senses onto theirs #EdYong

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Adam Smith called it the paradox of value: when an important good becomes plentiful, it costs far less than what people are willing to pay for it. The difference is called consumer surplus, and the explosion of this surplus over time is impossible to tabulate. #StevenPinker