When we are projecting it doesn't FEEL as if we are doing anything complicated or special. On the contrary it feels just as if we are seeing things as they are. So, typically we dislike the suggestion that we are 'projecting'. It feels as if it is an insult... #TheSchoolOfLife

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Adam Smith called it the paradox of value: when an important good becomes plentiful, it costs far less than what people are willing to pay for it. The difference is called consumer surplus, and the explosion of this surplus over time is impossible to tabulate. #StevenPinker