You do it because it's who you are and it feels good to be you. The more a habit becomes part of your life, the less you need outside encouragement to follow through. Incentives can start a habit. Identity sustains a habit. #JamesClear

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We humans are unhappy in large part because we are insatiable [...] Rather than feeling satisfied, we feel a bit bored, and in response to this boredom, we go on to form new, even grander desires. #WilliamBIrvine