I think often about how much time and energy we use thinking up things to say that would go over well with a context-collapsed crowd... This is its own form of research, and when I do it, it feels not only pathetic but like a waste of energy. #JennyOdell

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The path to success is never a straight line... it's about consistent planning and execution--you try what seems like a good idea. You do it quickly. You keep your mind open and curious. You learn. Then you scrap what failed and double down on what's working. #JulieZhuo