It is the anticipation of a reward--not the fulfillment of it--that gets us to take action. The greater the anticipation, the greater the dopamine spike. #JamesClear

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We humans are unhappy in large part because we are insatiable [...] Rather than feeling satisfied, we feel a bit bored, and in response to this boredom, we go on to form new, even grander desires. #WilliamBIrvine

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