In fact, I don't know what a personal brand is other than a reliable, unchanging pattern of snap judgments: like this... and don't like this, ... with little room for ambiguity or contradiction. #JennyOdell

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We humans are unhappy in large part because we are insatiable [...] Rather than feeling satisfied, we feel a bit bored, and in response to this boredom, we go on to form new, even grander desires. #WilliamBIrvine